Rich Boooks of Flyte New Media in Portland knows a thing or two about social media. His recent post on his Social Media Examiner blog, 7 Social Media Truths You Can Ignore and Still be Successful, is a useful sedative for those prone to hyperventilate about their number of Twitter followers or blog post comments. He wisely suggests getting your message right and getting it in front of the right people. Writing posts like this is also a very good bit of strategy for boosting one's authority on a topic, so consider that part of his message as well. And if the title of the post sounds like a search engine optimized white paper (another brand-building strategy!), you'd be half right. His blog is part of the White Paper Source network, so the full white paper can't be far behind.

Tags: tech, work in portland