At the turn of the millennium, sociologist Robert Putnam wrote Bowling Alone, which observed that a successful community relies on successful community organizations and civic participation. “Researchers in such fields as education, urban poverty, unemployment, the control of crime and drug abuse, and even health have discovered that successful outcomes are more likely in civically engaged communities,” Putnam wrote.

It’s hard to argue with that. But Putnam also took the view that, because Americans in general were becoming less and less active in organizations like the Rotary and bowling leagues (hence the title), our nation’s civic life was on the wane — making our communities more vulnerable to social and economic ills.

I don’t really share Putnam’s pessimism — even if bowling leagues and Rotary clubs aren’t as popular anymore, I’m confident that Americans are finding new ways to engage with their communities. Then again, I say that from my privileged position as a resident of Portland, which is a community of remarkably accessible civic institutions.

Almost immediately after I moved here, nearly six years ago now, I joined the city’s Bicycle and Pedestrian Advisory Committee and started a blog dedicated to improving the city’s built environment. That, in turn, introduced me to people who helped me land my first full-time job here, and it put me on (usually) friendly terms with people from City Hall and various environmental organizations.

It’s not unusual for me to see our congresswoman, Chellie Pingree, out on the First Friday Art Walk, or to have a quick chat with one of my state legislators at the farmers’ market or the coffee shop. But easy access to local elected officials is only a small part of Portland’s civic life. The city has an abundance of volunteer committees and organizations that are dedicated to improving the city’s economy, environment, and the quality of life for its residents, from trade-oriented networking organizations to advocacy groups to social clubs.

Here’s a (very) incomplete bullet list of ready-made networks that are ready to make a newcomer feel at home, by empowering them to improve our community:

• The League of Young Voters – whose “Portland 101” series introduces people (of any age) to the workings of municipal government.
• The Telling Room – the volunteers at this nonprofit include many of Portland’s writers and journalists.
• SPACE Gallery – sign up as a volunteer to meet new buddies in Portland’s music and visual arts scenes (and get free admission to shows).
• AIGA Maine – this is a good network of Maine-based graphic designers and freelancers. They also put on periodic events, from cocktail hours to business seminars.
• Portland Society of Architects – for anyone in the building or design trades. Don’t miss their next Drink ‘n Crit.
• The City of Portland Boards and Committees – which offers up unpaid but influential positions in municipal Boards of Commissioners and Task Forces (including the Historic Preservation Board, the Public Art Committee, the Land Bank Commission, and many others). Check for vacancies here around the beginning of each month.
• League Night at Bayside Bowl – it may sound frivolous, but (like most of these groups) Bayside Bowl mixes good times with good citizenship: the owners are a state senator and a former ACLU attorney, and they host a nonprofit benefit night every Monday. Robert Putnam would feel right at home.

Photo: City Hall, by Corey Templeton. You can find many more photos of Portland on Corey’s Portland Daily Photo blog.

Ballet dancers and machine automation? A reference, perhaps, to the famous Dada film Ballet Mécanique? Nope, just the next networking mashup that is 2 Degrees Portland.

Calling all artists, professionals, entrepreneurs, and locals of all kinds invested in Portland’s creative economy. The place to be this coming Thursday, February 16, is Kepware, 400 Congress Street in Portland. That night, from 5:30-7:30 pm, the Maine Technology Institute (MTI) is sponsoring the first 2 Degrees Portland event of 2012. And dancers from the Portland Ballet will be there previewing excerpts from their upcoming production of Giselle.

If you’re not familiar with MTI, you should be. Since 1999 they’ve been promoting and supporting Maine’s technology sectors with grants and assistance. From start-ups to established innovators, companies throughout Maine—many right here in Portland—have grown and flourished because of MTI. (One of those local companies, by the way, is Kepware itself, a leader in automation software, helping sophisticated machines talk to one another.)

And just what is “2 Degrees Portland”? It’s a year-old program that connects people already living here with those who want to live here, or are newly arrived. As Creative Portland’s Jen Hutchins notes, “One reason people love this community is because it’s two degrees of separation, not six.”

On the 16^th, Portland newcomers will have the opportunity to connect with the creative community, and those who are established here can network with each other.  So, if you’re an engineer or a designer or a chef or an actor or a programmer or a photographer or a scientist or a…  you get the point.  The way to cross-pollinate is 2 Degrees Portland, and the place to do it is at Kepware on February16.

Two weeks ago, environmental activist, author and founder of 350.org, Bill McKibben, came to the Portland US District courthouse to join a midday demonstration “marking the two-year anniversary of the Citizens United v. FEC Supreme Court ruling that gave corporations unprecedented power to fund political campaigns,” according to a story in the Portland Phoenix. “City councilor Dave Marshall recently submitted a resolution that calls on Maine’s congressional delegation to support a constitutional amendment abolishing the so-called ‘corporate personhood’ codified by the ruling. ‘We simply can’t win the battle against carbon if politics remains polluted by corporate money,’ McKibben says.” Dave Marshall’s resolution was indeed passed that Thursday night. The city council of Portland voted 6-2 to call on the state’s congressional delegation to support an amendment to the U.S. Constitution abolishing “corporate personhood.” [Here's a good roundup of the issue from CommonDreams.org]

McKibben went on to give a lecture that Friday evening at the Westbrook Performing Arts Center hosted by the University of New England entitled, “Local and Global: Notes from the Frontlines of the Climate Fight.” [Here's the video of the talk.] That talk is being broadcast today on MPBN’s Speaking in Maine public affairs program.

Now Portland likes corporations just fine, but we like living and working to be in balance. We like our people to be people and our corporations to be corporations.

In fact, a lot of the companies that are attracted to Maine, and to the Portland area in particular, are trying to create solutions to the kinds of problems McKibben addresses in his most recent book, Eaarth, Making a Life on a Tough New Planet.  ReVision Energy, Ocean Approved Kelp, Ocean Renewable Power, all presented at this year’s Juice 3.0 conference and are all based in Portland. Other Portland green businesses listed on the Maine Businesses for Sustainability include Blue Reserve Water, PDT Architects, Wright-Ryan Construction, and Coffee by Design. A great resource for local services with green practices is the new green business directory from The Sunrise Guide.

McKibben’s talk was Skyped live around the State to Belfast, Bangor, Houlton, and the Portland Public Library. Bill said he has been to all of these places, but this “is a very low carbon way to get around Maine!” He apologized, in advance for being, “a professional bummer-outer of people,” but then went on to tell what we can all do to make things better. He praised Maine’s initiatives in the local food movement and Portland’s permaculture efforts during the 10.10.10 day of action, but he also said we need to do more.

In particular, McKibben thinks that the injection of money into politics is crippling our government’s ability to make any substantive changes in our energy future. ”I gave a little talk at the Portland courthouse today,” he said, “because there was a demonstration to mark the second anniversary of the Citizens United thing that sort of opened up fully the money spigots for corporate America to interfere in our political life. And this is just cheating. If the Patriots make the Super Bowl, and Bob Kraft, the owner of the Patriots, is caught giving money to the referees beforehand, it’s a national scandal. Everybody would be outraged, but if Exxon does it, then it’s OK. That’s crazy and we’ve got to stop it, right now.”

McKibben speaks from the deep Yankee tradition (see my discussion with Colin Woodard in relation to this). In fact, in 2010 he wrote a series of articles for Yankee Magazine subtitled How New England Can Save the World. And he was clearly speaking to a receptive audience that night in Westbrook, “The thing that keeps us from fixing things is our cynicism. This is how it’s always going to be. We need to be aggressively naive about this. I think we need to say, ‘This is not right, it’s not fair, it makes no sense. We don’t know how it got started, but it’s time to stop it.’ And we won’t stop it perfectly and all at once, but hopefully we can at least throw a scare into them. So we’re going to have people all over the country and they’re going to be following around their congressman with big signs pointing out how much money they’ve taken. And we’re going to be making up suit coats for them that look like those uniforms that nascar drivers wear, with decals, logos, for each of their companies. It’s shameful what’s going on and there needs to be some shaming done.”

Bill is not a naturally outgoing person and he has taken the mantle of activist leader somewhat reluctantly. In many ways, like many creatives, he would rather sit in his room and write. But there’s clearly something about the momentum of social engagement, and 350.orgs surprising victories, that keeps him going. Returning at the end of his talk to the theme of local foods he concluded, ”The secret is to have more fun than other people have, and part of that involves eating delicious, good things close to home, and frankly i think we’ve reached the point that i’m going to stop so I can eat some of them!”

“What harbor can receive you more securely than a great library?”

— Italo Calvino, If On a Winter’s Night a Traveler

In the center of downtown Portland lies Monument Square, a memorial to the city’s Civil War veterans and a prominent public space where the city’s Arts District, business district, and the Old Port converge.

And occupying pride of place in the city’s most prominent square is the newly-renovated main branch of the Portland Public Library.

I’ve always believed that a city’s civic strength, egalitarianism, and confidence as a community are reflected in the quality of its libraries. Naturally, we have a great library here in Portland: the building’s geographic prominence reflects its importance as a cultural and educational resource for the entire southern Maine region.

Some of the things you’ll find there:

• The excellently curated Lewis Gallery — this month’s program includes a photography show sponsored by the Center for Maine Contemporary Art.
• Lunch-hour readings from local authors and evening film screenings in the Rines Auditorium.
• The Portland Room, home to the library’s special collections, including rare books, an archive of Maine’s newspapers and magazines, old maps, photographs, and other ephemera. The Portland Room also hosts an impressive collection from the famous Anthoensen Press and Thomas B. Mosher Press, which together established our city as an important center for printing and publishing in the 19th and early 20th centuries.
• An excellent children’s library, with daily programs and readings for young children, and the new Teen Library, which lends video games, hosts study sessions and game nights, and sports a generous collection of graphic novels and YA literature.
• And last but not least, a sun-filled reading room in the front of the building facing Congress Street and Monument Square — a great place to meet people, take advantage of the free wi-fi, read the local papers, or just watch the city pass by.

The Portland Public Library is currently soliciting donations for its annual fund, which purchases new materials above and beyond what would be possible with taxpayer contributions. Visit their secure webpages to give.

Photo courtesy of the Portland Public Library

How many times do we actually ask you to do anything on this blog? Our tone is usually more of an invitation to enjoy the pleasures of Portland or a suggestion of someone you might be interested in meeting. We’re not really about action items—but here’s one!

At this month’s Portland Greendrinks event, on the second Tuesday (January 10) at The Salt Institute for Documentary Studies (561 Congress Street) Sean Sullivan from Bowdoin College will be filming for a video about career opportunities in Maine. He will be asking people their name, what they do in Portland and why they love living and working in Portland (and Maine). The footage will be used first for a video “to entice Bowdoin, Bates and Colby students to attend the Maine Based Employers Career Fair (prevent the brain drain!), which Bowdoin is putting on to feature opportunities available in Maine.” But since this also fits in rather neatly with the mission of Creative Portland, we will probably find uses for the footage of Portland-loving people too.

For extra incentives (and to highlight sustainable transportation in Portland), Sean has procured 3 free bike tune ups from Allspeed Cycles (that will be distributed at random to participants) and a discount code (for all participants) that waives the membership fee and gives $10 worth of free time from UCarShare ($35 value).

And for all you architects and interior designers out there, the event is co-sponsored by SMRT, the 125 year old Portland based architectural project management company.

So please, help Maine, help Portland and come to Greendrinks with a face and a soundbite to let the world know why you love Portland!

As Christmas descends on Maine, it is amusing to meditate on how our mania for making shapes the season. Portland writer Caitlin Shetterly, whose book Made for You and Me documented a failed Californian relocation effort as the recession hit in 2008, has a tonic tale for everyone suffering for post DIY Christmas trauma. Her story, The Christmas Cookies from Hell (and 6 Reasons They Might Be Worth It) on Oprah.com, tells the tale of a unique family recipe for Penobscot Bay Ginger Cookies that maddeningly never quite turns out right—until the last batch. And that glimpse of perfection keeps her and her husband Dan coming back year after year to attain the elusive alchemy of butter and flour, molasses and ginger. The holidays are a time for lofty ideals rarely attained—peace on earth, good will towards man—but also a reminder of our will to make things right, to sculpt the fleeting flux, to be ourselves in what we do. Apparently the cookies taste pretty good too!

When people think on innovation and creativity, they tend to think big. And there’s been no one bigger on our minds in those departments lately than Steve Jobs. For everyone intimidated by Jobs’ formidable accomplishments, Malcolm Gladwell of the New Yorker offers a bit of a revisionist spin: Jobs was a tweaker.

In The Tweaker, Gladwell writes, ”Jobs’s sensibility was editorial, not inventive. His gift lay in taking what was in front of him… and ruthlessly refining it.” Jobs himself admitted that his gifts were more combinatorial than generative, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

Stepping into the time machine, Gladwell cites an article by the economists Ralf Meisenzahl and Joel Mokyr to explain why the industrial revolution began in England. Britain, they say, had a “human-capital advantage—in particular, … a group they call ‘tweakers.’ They believe that Britain dominated the industrial revolution because it had a far larger population of skilled engineers and artisans than its competitors: resourceful and creative men who took the signature inventions of the industrial age and tweaked them—refined and perfected them, and made them work.”

Now what has this all got to do with Portland, Maine? Well, I spent last weekend at the Juice 3.0 Conference in Camden trying to get a handle on how the creative economy and the innovation economy are intersecting in Maine. For that reason, I focused on the break out sessions that featured innovative companies and technologies, and I was not disappointed. I came away with the feeling that some of the most impressive innovations did not involve inventing ground-breaking technologies but in crafting creative ways of delivering existing technologies.

One of the most moving and impressive presentations was by Jon Calame of Thermal Efficiency Eastport during the “Risking Energy Revolution” panel. Calame is an internationally award winning architect with a background in historic preservation. He is passionate about architects’ responsibility to make buildings work for people—especially in challenging times in northern climes. Driven perhaps by the thought that historic buildings can’t be preserved if the people living in them can’t afford to heat them, Jon has taken on the urgent problem that the British have named “Fuel Poverty.” Jon has relocated himself and his family from Portland to the tiny city of Eastport (population about 1,500), which is indeed the easternmost city in the continental United States. Thermal Efficiency Eastport is a long-term project to demonstrate how applying “proven fuels, equipment and structural upgrades … in all kinds of buildings [can yield] clear, measurable advantages.” The real tweak in the project is not some new kind of furnace or insulation, but the packaging of economic arguments that will allow these retrofits to be financed and broadly available to the entire town.

Yes, that got the attention of all the bankers out there! The creative and innovation economies need creative financing. They also need people who can look at technologies and put them together in new ways. And finally, they need people who can tell compelling stories about these innovations to help attract customers and capital, retain workers, inspire students and generally connect the dots. And all of these are jobs for tweakers! Maine has lots of them and Portland is particularly dense in finance, marketing, design and story telling.

The lesson of Steve Jobs for Portland and the creative economy is not only the first part—the obvious part—of his advice to graduating Stanford students, that “the only way to do great work is to love what you do.” It’s in the second part, the tweaking part, “If you haven’t found it yet, keep looking. Don’t settle. … you’ll know when you find it.”

Portland is as dense with ad agencies as it is replete with restaurants and arts venues. So if you’re new to town how do you get a sense of who is doing what in Portland’s creative AdLand? One easy answer is to look at the list of winners of the biennial Broderson Awards—or better yet, to have been at the awards ceremony last Thursday (October 27) at the State Theatre.

That might have helped Pete Shelly, a young copy writer now based on the outskirts of NYC who is hoping to move to Portland, but he visited portland a week too soon. Pete is so gung ho about moving here that he built a very cool little website announcing his trip here and inviting ad creatives to have a cup of coffee (on him) to talk about Portland.

What kind of welcome did Pete receive in Portland? “I had 5 ad agencies in mind, and I had meetings with principles at 4 of them, all based on the premise of ‘hey, let’s grab a cup of coffee.’” Pete says. “They were all pretty open about lending a hand and giving their perspective. I was kind of blown away by the response. Nobody had to let me come into their office, but they did, and they took the time to sit down and listen to my story. I was anxiously awaiting the list of Broderson winners. I had the opportunity to stop by the gallery they had set up next to the State Theatre, and, having talked to creative directors and writers at each of the agencies, I was curious to see how everyone fared. I think that taking a look at the work produced in Maine just this year is a pretty good way to see how much talent is in this city, and that’s pretty attractive to me. I want to be a part of it as well.”

So here, Pete, is a whirlwind tour of Portland’s advertising creatives, courtesy of the Ad Club of Maine:

First off, the Best of Show award went to creative director Don Fibich of Kemp Goldberg Partners for their “Continue the Journey” print campaign for Sea Bags (great Portland agency building a great Portland brand—this is our kind of story). KGP also scored with their Camden National Bank Annual Report and their logo for the Children’s Museum and Theatre of Maine.

Virtually owning the big budget TV categories, the VIA agency‘s Teddy Stoecklein, Amos Goss, Ron Clayton, Ken Matsubara walked (half a block) home with medals for Samsung, Fairpoint and Klondike. VIA also won for it’s integrated marketing campaign for Samsung’s tablets, digital work for Samsung and Pediacare, environmental design for DuPont and a “Pitched but Ditched” whiskey bottle design for Pendleton.

Garrand‘s chief creative officer Larry Vine chalked up an impressive 12 (mainly print category) wins for national clients like Dunkin’ Donuts, Hood  and United Way and Maine brands like Gorham Savings Bank, Gorgeous Gelato and Maine Jewish Film Festival.

Several strong in-house departments scored as well: Angela Adams, IDEXX Laboratories, CIEE, Maine College of Art, White Rock Distilleries, Inc. and Coastal Enterprises Inc.

Dearest to LiveWork Portland’s heart, perhaps, were wins by independent creatives and small design studios for authentic local brands, like Leslie Evans‘ logo and brochures for Calendar islands Maine Lobster, Taja Dockendorf of Pulp + Wire’s identity and packaging work for Pleasant River Soap Co. and Erica Hebold of E+M Marketing’s design for the Grace Restaurant website.

Will the winners influence where Pete applies for a job? Or will he just move here, find some buddies and set up his own shop? As Zhou Enlai said about the French Revolution, “It’s too soon to tell.”

From the VIA Agency (left to right): Teddy Stoecklein, Jessica Fidalgo, John Coleman, Greg Smith, Dan O’Donnell

John Rooks is a true Portland original. As the founder and president of The Soap Group, he is at the forefront of business consulting for sustainability and social justice. In his new book, More Than Promote, he looks past the duality of consumerism and environmentalism and “reassembles a new thing; a strategy and methodology of promotion that is, simultaneously, sustainability.” Neat trick, John.

For his presentation at TEDxDirigo, Rooks tackled the issue of authenticity (often hilariously) and it’s post modern sci-fi doppelganger, the simulacrum. For those of you less up on your Philip K. Dick (and Arnold Schwarzenegger) than John, a simulacrum is a copy for which there is no original. His point is that advertisers have to move beyond the wink-wink head fake of “green” marketing to the more radical transparency of authenticity.

I was intrigued by John’s concept of the “authenticity audit” and about how it might apply to Portland. In many ways, the appeal of Portland—and of Maine—is that they are originals for which there is no copy, so I though we would hold up pretty well. I asked him to sketch out for us what an audit of Portland might look like and, true to form, what he came up with was both tougher and more helpful than I had anticipated:

When a cruise ship pulls into Portland, and the tourists spill out into the street, money falling from their pockets as they shuffle their way into chowder houses, are they experiencing the real Portland?

Do we, as residents experience the real Portland?  Is there any such thing as a Real Portland? It’s not a metaphysical question.  It’s a strategic question important to mental and economic health of our city.

Today, the question is important because Authenticity is a new kind of currency.  Brands and destinations are all claiming that they offer authentic products and experiences.  Realwashing is the new greenwashing.  So, as both a brand and a destination it seems that Portland might want to explore its own Authenticity a bit.  The underlying logic says that consumers (or in our case residents) want more Authenticity in their lives.  And brands (or cities) need to be ready to deliver.

But contrary to popular mythologies, Authenticity is not an effortless way of being.  It does not just happen.  People, businesses and even municipalities need to work hard at it. This is where things get exciting.  It turns out that Authentic people are happier.  And Authentic businesses are more profitable.  Authentic cities, the logic follows, would have happier people and more profitable businesses inside the city limits.

If we were to perform an Authenticity Audit on Portland, what would we find?  If we measured what Portland says about itself (via Portland Downtown District, LiveWorkPortland, PACA, Greater Portland Convention and Visitors Bureau, Portland Buy Local, the Chamber, City Hall, Maine Department of Tourism, etc., etc) against what Portland actually does, what do you think we would we find?  That’s the authenticity formula – the difference between what you say and what you do.  And between the two is an Authenticity Gap™.  Within the Authenticity Gap are opportunities to make yourself, your business and your Portland a better place.

What Rooks is pointing to, from our local perspective, is that the conditions that have created the creative economy in Portland need to be explored, understood and promoted. And beyond that, the sustainability of the creative economy here is based on the authentic talents and efforts of people and companies that are responding to the authentic needs of their customers and the challenging conditions of our times. And that response is an ongoing human performance, not a robot on auto pilot. It’s not easy being authentic, but it wasn’t easy for Kermit to be green, either.

Image of John Rooks courtesy of TEDxDirigo, photograph by Jason Esposito

The summer’s other great sequel was not in 3-d multiplexes but right on Congress street in Portland. Ad Age named the VIA Agency, Small Agency of the Year, Gold. Why the Harry Potter motif? “The Via agency is housed in the Baxter building, built in 1888 as the public library of Portland, Maine. The imposing peaks and gables of the stone facade and wooden beam-studded high-ceiling interior led one Via client to dub the building the “Hogwarts of Advertising.” … And if the building is Hogwarts, then CEO and founder John Coleman is its Harry Potter. With similar rounded black-framed glasses, an affable charm and wide-eyed curiosity about everything, Mr. Coleman even seems to have Master Potter’s magic touch — in the advertising industry at least,” reads the lead of the Ad Age piece.

Careful readers of this blog will remember that VIA won silver for the same prive last year, no mean feat for a Portland agency. But the intervening year has been a very good one for VIA and they attribute at least a bit of that good fortune to being located here. ”To live in a smaller town and to go to baseball games and do the grocery shopping and all of that, helps in understanding the broad spectrum of different kinds of people, but I truly believe that what it really does is afford us the opportunity to think,” Mr. Coleman said. “I love New York, but I feel blessed to live in a place like Portland.”

Go to the Portland section of the Via website and the first thing you read is “Portland isn’t just where we are. It’s who we are.” (I wish we had written that!) They then lead you through three iPad swipes of highlights that tell you why it’s great to live in Portland followed by listings for eight (at last count) really great jobs. Talk about brand story! VIA is itself one of the best advertisements for Portland that Portland’s got. And for those of you who like a little wistful bitterness to temper your jubilation, read Chief Creative Officer Greg Smith’s reaction to the award, “So That Didn’t Suck.”