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Designer / Creative / Humanist. Professional visual designer and communication theory practitioner in UX.
Job Design Director / Woods Creative
Lives In Portland
Amy Parker is a designer. As a Design Director at Woods, she leads creative strategy, ideation, and digital design to make communication solutions, digital products, and visual languages for brands.
Amy's work reflects her experience as a designer in Bühler, Switzerland, art director in Boston, MA and design director in Portland, ME, with co-founding her own firm. In addition to her design work and leading an intimate team, she leads the EMERGE initiative on the AIGA Boston board that helps expose the design community to new or innovative industry shifts.
Recognized in Computer Arts Projects, The Dieline, and OMMA, Amy has created a range of design work from experience in advertising, UX, marketing, and branding firms with a range in scale and industry: From Fortune 500 companies to small business entrepreneurs. She currently creates brand identity systems, digital products and screen experiences for mobile, tablet, desktop and wearable devices, and packaging. Her current clients are in digital software, outdoor, financial, art, and food industries.
Amy holds a BFA from the New England School of Art and Design at Suffolk University, with a graphic design major and fine art minor. There, she was the sole recipient of the Graphic Design Departmental Honors Award and recognized as an Archer Fellow and Ballotti Scholar.
Why did you choose Portland? Portland is fertile ground to build a design firm. It's a great creative community.
Who are Portlanders you admire and why? I admire the design professors I've met at MECA.
What do you like to do with out-of-towners? I like to bring them over to SPACE gallery, the running path on the East End, and the Portland Museum of Art.
Where's your "happy place" on the peninsula? Our studio space on York Street. I love the energy of the space.
What's the most surprising thing about this city? The music scene is cool. I have been excited about the indie musicians who play a multitude of genres.
What's your favorite indulgence and where do you find it? Tandoor. It is great Indian food, and it's like being in a Wes Anderson film every time.
What's the most under-appreciated place or thing in town? The community gardens perhaps. They are a bit secret unless you know where they are, but are a joy to walk through.
Do you have a serendipity spot? Where do you always bump into good people? I always see good people at shows. Any venue -- there's someone great.